City Branding and Visual Identity
The Sault Ste. Marie icon is a graphic representation of our core values and ideals. It is an acknowledgement of the city’s origins as a meeting ground with a spirit of place.
The outer ring is a stylized interpretation of the steel rafters of the International Bridge - connecting and bringing people together. The inner circle represents a medicine wheel. Overall, there is a sense of coming together and a feeling of centeredness.
The colours speak to our community's historic roots, while also representing our glorious natural environment: fall foliage, the waters of the Great Lakes, and forests and mountains of the Algoma region.