Community Consultation

The new Sault Ste. Marie Brand and Visual Identity is rooted in an extensive community consultation and engagement. In total, over 750 community members were involved in a 22 month process that included over 500 surveys, 35 one-on-one interviews, 25 consultations workshops, and several public pop-up sessions. The FutureSSM team made special effort to reach out to youth and a broad cross section of the community to gain input and feedback. Participants included individuals from the following organizations:

  • Community Development Roundtable
  • Sault College Student’s Union
  • Algoma Country Tourism
  • Sault Ste. Marie Local Immigration Partnership
  • Tourism Sault Ste. Marie
  • Sault Ste. Marie Innovation Centre
  • Sault Ste. Marie Economic Development Corporation
  • STRIVE Young Professionals Group of Sault Ste. Marie
  • Downtown Association
  • Village Media
  • Algoma Workforce Development Corporation
  • NORDIK Institute (Urban Indigenous Youth for Change)
  • Great Lakes Music Institute
  • Algoma University
  • Sault College
  • STEaM
  • Sault College Indigenous Initiatives
  • Garden River First Nation
  • Parks Canada
  • Village Electric
  • Ermatinger Clerge National Historic Site
  • Canadian Bushplane Heritage Centre
  • Community Development Corporation of Sault Ste. Marie
  • Velorution
  • Destination Ontario
  • Algoma University Indigenous Initiatives
  • Outspoken Brewing
  • Delta Hotel
  • Mayor’s Youth Advisory Council
  • Indigenous Friendship Centre
  • Sault Ste. Marie Soup Kitchen Community Centre
  • Algoma Steel
  • Algoma District School Board
  • District of Sault Ste. Marie Social Services Administration Board
  • Metis Nation of Ontario
  • The Catalina Motel
  • + others

Based on the feedback from community members, the Steering Committee worked with STC over the course of a month to narrow the focus of the story and visual identity. The culmination of all of this work has led to the final brand story and visual identity guide.

Contact Us





99 Foster Drive
Sault Ste. Marie, ON
P6A 5X6