Brand Story
A brand is so much more than a logo. A brand considers your reputation, your stakeholders and the many ways in which your story is told.
This brand project is an opportunity to build on the work and momentum of FutureSSM to lift up the community and attract people (visitors, employers, employees and students) to Sault Ste. Marie.
It has been a rigorous process to ensure that the brand the city rolls out will help achieve immediate objectives today and into the future.