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The City of Sault Ste. Marie

 
 
 

Information for Broadcasters

The 2018 municipal election to elect a Mayor, City Councillors and School Board Trustees will take place on Monday, October 22, 2018.

The purpose of this Notice is to provide broadcasters and publishers with information regarding new requirements that apply to election campaign advertising for the 2018 municipal election. Recent changes to the Municipal Elections Act, 1996 set out new rules for municipal election campaign advertising, including new obligations for broadcasters and publishers, candidates, and registered third party advertisers. While it is recommended that your own legal counsel review the Act to ensure compliance, an overview of the new rules and requirements is provided below.

  • Broadcasters and publishers must receive certain information from candidates and registered third party advertisers before allowing an advertisement to appear;
  • Broadcasters and publishers must maintain records of candidate and third party advertisements for four years after the date they appear, and the public must be allowed to inspect the records during normal business hours;
  • The City Clerk may require an advertisement to be removed or discontinued if he is satisfied that there has been a contravention of the Municipal Elections Act.
There are two types of advertisements: those for candidates and those for registered third party advertisers.

Candidate Advertisement

The Municipal Elections Act defines a candidate's "election campaign advertisement" as an advertisement in any broadcast, print, electronic or other medium purchased or directed by a candidate that promotes or supports their election.

View the list of Certified Candidates.

Mandatory Information in Candidate Advertisements

The candidate must provide broadcasters and publishers with the following information in writing before the broadcaster or publishers can allow the advertisement to appear:

  • The name of the candidate; and
  • The name, business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the candidate.

Third Party Advertisement

Registered third party advertisers may promote, support or oppose a candidate in the election by placing an advertisement in any broadcast, print, electronic or other medium.

The Municipal Elections Act defines a "third party advertisement" as an advertisement in any broadcast, print, electronic or other medium that promotes, supports or opposes a candidate in the election. Third party advertising is separate from any candidate's campaign, and must be done independently from a candidate.

Mandatory Information in Third Party Advertisements

Third party advertisements must identify:

  • The name of the registered third party advertiser;
  • The municipality where they are registered; and
  • Their contact information (a telephone number, mailing address or email address) where the registered third party may be contacted regarding the advertisement.
Individuals or entities wishing to conduct third party advertising in the City of Sault Ste. Marie must register with the City Clerk before incurring any expense related to advertising. The time for filing the notice of registration ends on Friday, October 19, 2018, at 4:30 pm.

Maintaining Records of Candidate and Third Party Advertisements

Broadcasters and publishers must maintain records of candidate and third party advertisements for four years after the date they appear. The public must be allowed to inspect the records during normal business hours.

Candidate advertisement records must contain:

  • The name of the Candidate;
  • The name, business address and telephone number of the individual who deals with the broadcaster or publisher under the Candidate's direction;
  • A copy of the advertisement or the means of reproducing it for inspection; and
  • A statement of the amount charged for its appearance.
Third party advertisement records must contain:

  • The name of the registered third party advertiser;
  • The municipality where the registered third party advertiser is registered;
  • The name, business address and telephone number of the individual who deals with the broadcaster or publisher under the registered third party advertiser's direction;
  • A copy of the advertisement or the means of reproducing it for inspection; and
  • A statement of the amount charged for its appearance.
View more information for broadcasters on the Municipal Affairs website.
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Contact Us

Phone
705-759-5388

Email
cityclerk@cityssm.on.ca

Fax
705-759-2310

TTY
1-877-688-5528

Location
Civic Centre - Level 4