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Community Consultation

The new Sault Ste. Marie Brand and Visual Identity is rooted in an extensive community consultation and engagement. In total, over 750 community members were involved in a 22 month process that included over 500 surveys, 35 one-on-one interviews, 25 consultations workshops, and several public pop-up sessions. The FutureSSM team made special effort to reach out to youth and a broad cross section of the community to gain input and feedback. Participants included individuals from the following organizations:

  • Community Development Roundtable
  • Sault College Student’s Union
  • Algoma Country Tourism
  • Sault Ste. Marie Local Immigration Partnership
  • Tourism Sault Ste. Marie
  • Sault Ste. Marie Innovation Centre
  • Sault Ste. Marie Economic Development Corporation
  • STRIVE Young Professionals Group of Sault Ste. Marie
  • Downtown Association
  • Village Media
  • Algoma Workforce Development Corporation
  • NORDIK Institute (Urban Indigenous Youth for Change)
  • Great Lakes Music Institute
  • Algoma University
  • Sault College
  • STEaM
  • Sault College Indigenous Initiatives
  • Garden River First Nation
  • Parks Canada
  • Village Electric
  • Ermatinger Clerge National Historic Site
  • Canadian Bushplane Heritage Centre
  • Community Development Corporation of Sault Ste. Marie
  • Velorution
  • Destination Ontario
  • Algoma University Indigenous Initiatives
  • Outspoken Brewing
  • Delta Hotel
  • Mayor’s Youth Advisory Council
  • Indigenous Friendship Centre
  • Sault Ste. Marie Soup Kitchen Community Centre
  • Algoma Steel
  • Algoma District School Board
  • District of Sault Ste. Marie Social Services Administration Board
  • Metis Nation of Ontario
  • The Catalina Motel
  • + others

Based on the feedback from community members, the Steering Committee worked with STC over the course of a month to narrow the focus of the story and visual identity. The culmination of all of this work has led to the final brand story and visual identity guide.
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Contact Us

Phone
705-759-2500

Email
info@cityssm.on.ca

Fax
705-759-2310

TTY
1-877-688-5528

Location
99 Foster Drive
Sault Ste. Marie, ON
P6A 5X6