The City logo is the primary marketing symbol that identifies services provided by the Corporation of the City of Sault Ste. Marie. Created in 2016, the image was generated by extracting the graphic symbol from the Naturally Gifted logo (in use from 1993 to 2016) without the words 'Sault Ste. Marie' and without the words 'Naturally Gifted'.
The logo is described as follows: The majestic mountains of the midwest offer winter skiing pleasure and summer hiking or mountain biking challenges. The magnificent blue-green sky reflects the sparkling crisp waters of the mighty Lake Superior and St. Marys River. These waters are a rich natural resource and a marine playground for boaters and fishing enthusiasts alike. Located on an International border at the heart of three of the Great Lakes, Sault Ste. Marie, Ontario proudly presents a Canadian maple leaf in bold reds and orange, reminiscent of the northern sunsets and autumn colours.
Approved by City Council November 21, 2016, the logo is registered as an official trade mark of the City of Sault Ste. Marie and, as such, enjoys all of the protections afforded by section 9 of the Trade-Marks Act.