Jump to Main Content
 
 
 
 

City Branding and Visual Identity

City logo

The Sault Ste. Marie icon is a graphic representation of our core values and ideals. It is an acknowledgement of the city’s origins as a meeting ground with a spirit of place. 
 
The outer ring is a stylized interpretation of the steel rafters of the International Bridge - connecting and bringing people together. The inner circle represents a medicine wheel. Overall, there is a sense of coming together and a feeling of centeredness. 
 
The colours speak to our community's historic roots, while also representing our glorious natural environment: fall foliage, the waters of the Great Lakes, and forests and mountains of the Algoma region. 
 
Share this page:

Contact Us

Phone
705-759-2500

Email
info@cityssm.on.ca

Fax
705-759-2310

TTY
1-877-688-5528

Location
99 Foster Drive
Sault Ste. Marie, ON
P6A 5X6